Millennium Magazine_5th Ed

9 Millennium - A Marquis Who’s Who Magazine with a BA in 1968 and completed postgraduate coursework at Michigan State University, the University of Michigan, Wayne State University and Harvard University. Mr. Bassett is chairman and chief executive officer of The Bassett Business Group, Inc., and Bassett & Bassett Communication Managers and Counselors. He has held leadership positions at the Detroit Edison Company, Detroit Regional Chamber of Commerce and Michigan State Chamber of Commerce. Mr. Bassett has been recognized as a pioneer in the application of communication psychology, strategic planning and corporate communication for more than four decades. In 1992, he was the recipient of the Outstanding Alumni Award from the Michigan State University College of Communication Arts and Sciences. Mr. Bassett introduced the nation’s first Corporate Strategic Communication Management Department, designed and taught the nation’s first Graduate School of Strategic Communication curriculum, and co-founded the first commercial communication arts and sciences-based communication professional services firm. He is most proud to have continued the progression of his family name from a pioneer family farm log cabin to civic leader, philanthropist, professional services founder and business executive, fulfilling a family core value of “Generational Responsibility.” Mr. Bassett draws inspiration from the motto “Plant trees whose shade you’ll never enjoy, while you enjoy the shade of trees planted by those you never knew.” Mr. Bassett is also active in civic affairs and philanthropy. He is the founding co-chair of the Music Hall Center for the Performing Arts’ “Producers,” its major donor group, and past chairman of the board. He is also founding co- chair of The Detroit Institute of Arts’ “Associates” and “Inner Circle” donor groups. L eland Kinsey Bassett was born into a political family. As he grew older, he noticed that people had differing ideas about the same issue, causing conflict. These experiences gave Mr. Bassett the desire to understand human communication and behavior to build bridges between others. He graduated from Michigan State University LELAND KINSEY BASSETT COMMUNICATIONS EXECUTIVE, EDUCATOR, AUTHOR, PHILANTHROPIST The Bassett Business Group Detroit, MI ADVERTISING, MARKETING AND PUBLIC RELATIONS