Millennium Magazine_14th Ed_Haley Carbajal

HOW TO USE CONTENT CURATION TO DOMINATE SOCIAL MEDIA, INCREASE BRAND RECOGNITION AND BOOST YOUR INFLUENCE aybe your business has a social media strategy, but it’s not producing a good return on investment (ROI) or you’re finding it hard to measure results. One of the most common problems enterprise social media managers face is getting enough of the right content out on their channels. Creating an endless stream of high-value, shareable content is difficult. Content Creation Versus Content Curation Big companies can afford to pay whole departments to work on original content creation, and they generate so much that even if only a fraction of it “works,” they still get a decent return. But if you’re responsible for the upward growth of a small to medium-sized business, you have to squeeze more value out of fewer resources and less time. Content curation is the key. What Is Content Curation? Content curation means selecting, sharing and commenting on high-value, targeted content developed by thought leaders, visible brands and influencers in your niche. It’s more than just sharing content you didn’t create — that would be counterproductive. So, what does it mean?