584 Millennium - A Marquis Who’s Who Magazine HOSPITALITY AND LEISURE be a more efficient way to provide safety while adding a decorative element to the bathtub. Mr. Hunt thought of the many times he banged his shins and knees against the edge of the tub. He figured it was sensible to create a safe and comfortable place to add decor to the bathtub, thus adding to the decor of the bathroom as a whole. Likewise, he imagined a stable and easyto-clean product, and so he began developing what would become the SoftSide. Since 2021, Mr. Hunt has been the chief executive officer of Hunt Innovations LLC, a company created to market SoftSide and other innovations. He considers obtaining a patent on the product to be the highlight of his career thus far and looks forward to years of continued growth, with the goal of making SoftSide a household name and trusted brand in assistive devices. Derwin Keith Hunt is an entrepreneur and inventor known for his patented assistive device, the SoftSide. This innovative soft foam bathtub cushion is designed to offer a safe surface in the event of a slip-and-fall accident when exiting traditional and standard bathtubs. The SoftSide was created to help families with young children, caregivers in assisted living and skilled nursing facilities, and home users with limited mobility enjoy baths without fear of injury. Mr. Hunt holds an associate degree in business and marketing from the Sullivan Business School and began his professional journey in the automotive industry in the mid-1990s. His career growth went together with what he describes as a “spiritual journey,” culminating in the desire to create a positive impact on the world through his work. He first developed the idea for the SoftSide after visiting his brother’s home and seeing a shirt draped over the side of the bathtub, while drying. Mr. Hunt remembered how hotels draped bath towels over the edge of the tub to advertise their brand or namesake. He felt that there must DERWIN KEITH HUNT FOUNDER, CHIEF EXECUTIVE OFFICER Hunt Innovations LLC La Grange, KY
RkJQdWJsaXNoZXIy MTQ5NDA2