8 Millennium - A Marquis Who’s Who Magazine ADVERTISING, MARKETING AND PUBLIC RELATIONS ANDREA KATZ FOUNDER, GENERAL MANAGER, IDEON INC. BOARD TRUSTEE, NATIONAL CHILDREN’S THEATRE OF SOUTH AFRICA New York, NY Andrea Katz believes a company’s brand is its most valuable asset. She is the founder and general manager of Ideon Inc., a New York City based branding agency she created in 2008. The firm focuses on growing businesses and transforming customer and employee experiences, with a branding brain trust of talent that includes best-in-class research, branding, design and activation expertise from Madison Avenue. For Ms. Katz and her colleagues, a brand is a promise. By identifying, authenticating and communicating a product or service, a brand delivers a pledge of service, satisfaction and quality. To create brands with impact and deliver a return on investment, Ideon has adopted a strategic approach of diving into clients’ ethos to shift their brands toward talking about why they exist, rather than what they do. This allows brands to uniquely differentiate and enable themselves by standing out in their respective categories and dominating their competition. Ms. Katz and Ideon have won plaudits for transforming Fortune 500 corporations and nonprofits in various industries, including automotive, beauty, consumer goods, education, finances, lifestyle and retail. Corporate engagements include Citibank, Hitachi, Leroy Merlin Italia, MetLife, Pearson, SunTrust Bank and United Healthcare. Nonprofit engagements include the American College of Rheumatology, Dress for Success, Economic Development Corporation NYC, the International Literacy Association, National NeighborWorks Association, the National Board of Medical Examiners and the Parker Health Group. Ms. Katz supports client engagements with a team tailored to each client’s needs. To wit, she affirms Ideon’s dedication to offering the services “of a Madison Avenue agency without the associated drama and overhead.” Furthermore, she notes that while each of her colleagues uniquely excels in their own professional disciplines, they also all collaborate as an effective team to accomplish goals for the firm and its clients. The company’s peoplefirst, market-analytical approach is one of Ms. Katz’s passions. Ideon always works with clients
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