145 Millennium - Seventeenth Edition BUSINESS SERVICES, CONSULTING AND HUMAN RESOURCES shares an affinity for Chinese philosophy — is redefining life coaching. Under Ms. Lad’s guidance, the SMTW Method has proven effective in various counseling contexts, particularly with parents and couples, facilitating deeper connections and understanding. Her own academic pursuits in theater arts at the Hebrew University of Jerusalem and her certification in psychodrama from Kibbutzim College have provided a solid foundation for her work. Additionally, her expertise was further honed with certifications in traditional Chinese medicine and herbology, and in Adlerian parenting coaching, showcasing a commitment to comprehensive care and support. Currently, Ms. Lad is compounding her professional development through the International Coaching Federation, ensuring that her methods stay relevant and evidence-based. Her dedication extends beyond the professional sphere, as well; she actively volunteers with the United Jewish Appeal, helping Israeli teens build communication skills for peace and healthy relationships, a mission that has become increasingly critical since October 2023. The SMTW game, a core component of Ms. Lad’s method, has gained traction as well, thanks to its timely and impactful communication strategies in the complex modern social landscape. She reflects with pride on the transformative power of the SMTW Method, which has facilitated remarkable breakthroughs and fostered shifts in mindsets among individuals with polarized opinions. Ms. Lad’s work with the SMTW Method is a testament to the potential for change and the power of understanding. Her vision for a harmonious society, supported by the tenets of Tao and the practicality of modern science, continues to inspire and influence lives, making her work a vital piece of the puzzle in the collective search for peace and unity. In the quest for personal transformation, ShowMe TaoWay (SMTW) stands out as a beacon of innovation. At its core is Kinneret Lad, the co-founder and chief executive officer, whose unique vision has given rise to a method that marries the ancient wisdom of Tao with the practicality of Western behavioral tools. This pioneering approach, co-developed with science master Ilana Stain Attali — who also KINNERET LAD CO-FOUNDER, CHIEF EXECUTIVE OFFICER ShowMe TaoWay Toronto, Ontario, Canada
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