74 Millennium - A Marquis Who’s Who Magazine BUSINESS, FINANCE AND ENTREPRENEURSHIP children’s sports books, and serving as editor-inchief of FORE! Golf magazine. A former nationallevel golf player, she has been passionate about making golf more inclusive – her tournament concept, still active today in Finland, opened the game to new players. In 2016, Ms. Avellan relocated to Singapore, where she co-founded the wellness brand Nordic Glow and joined Innovation Home – first as chief operating officer and later as country manager for Singapore – marking the start of her business consulting career. Her work has since focused on connecting markets and people between Europe, Asia and the United States. Looking ahead, Ms. Avellan continues to champion cross-border collaboration, helping companies grow globally while promoting Nordic values of trust, design and well-being. She is also deeply passionate about the Finnish sauna tradition – a symbol of balance, community and renewal. Viivi Avellan is a Finnish journalist turned entrepreneur and business consultant with over 25 years of experience in media, communications and international business. She is currently based in California, where she leads her company, Viilee Solutions, helping European companies expand into the United States through California – the gateway to innovation, entertainment and growth. Viilee Solutions specializes in soft-landing services, business matchmaking and market-entry strategies, acting as a bridge between Nordic excellence and the opportunities of the U.S. West Coast. Before establishing her consulting career, Ms. Avellan served as marketing director at the Singapore-based Conduit Group, focusing on global brand expansion and investor communications. She began her career in broadcast journalism in the early 2000s with Nordisk Film TV and went on to become one of Finland’s most recognized news anchors and producers for Nelonen and MTV3. Between 2003 and 2016, Ms. Avellan founded and ran Awell Entertainment Ltd., producing media content, publishing several lifestyle and VIIVI AVELLAN CO-FOUNDER, CHIEF EXECUTIVE OFFICER Viilee Solutions LLC Los Angeles, CA
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